Just how important is web design for a real estate company? Can one survive without a top quality website? Is there an alternative, for example just being listed in some directories? Well I say there is no alternative. For such a company a high class website is absolutely vital from day one. Looking at the ‘product’ on sale in real estate listings and it is a high priced product. But, the real estate company is not just selling properties, it is selling itself.
Take any other website selling a product these days. They approach a supplier of the products and place an order. The supplier will almost say yes to supplying the product as the business in question is paying them for the goods. But, not a real estate company. Here the person with the goods is the seller of the house. It is the supplier that is going to be paying for the goods to be sold and the real estate company that collects, the roles are reversed. For this reason it is absolutely necessary that the real estate company does a good job selling itself.
These days it is so easy to find properties for sale online that it is likely that most people are going to perform initial services on the internet, from work or home. Most of the results will turn up through the large consolidation directories showing many agent’s portfolios, but when the buyer is interested they will then visit the agent’s website hoping for more information.
This is information such as full descriptions, plenty of photographs, floor plans, details about the local area and maybe even videos of the property. A veritable collection of information stored on the agent’s website ready to browse through and to make that decision as to whether to view. Information that has to excite the potential customer so that they arrive at the property keen to buy, rather than bore them and maybe make them not even want to visit.
This is a lot of information for a website to contain and it has to be well organised, easy to find and easy to load. The real estate company needs to be able to maintain this information to grab potential buyers to clinch the deal. If the website design is not good enough and the site looks below standard or cannot carry the required features, then this is going to harm the business, maybe even making the real estate company fold.
A website is, for a real estate company, a window into the properties that it has for sale. It will make finding the required property simple and allow for viewing plenty of details. It should give both buyers and sellers the confidence to pick up the phone and contact the agent, either to make a viewing or to instruct a new potential sales property.